The fire door industry is an indispensable part of the entire construction industry. In recent years, with the introduction of the improvement of laws and regulations, a series of local policies have been introduced. Fire doors also gradually entered everyone's field of vision. At the same time, the booming development of the fire door industry has also ushered in. 2019 is also a year when China's communications technology is booming. With the advent of the 5G era, the online promotion of the fire door industry will also undergo a major change.
As the main method of online promotion, bidding and optimization have their own advantages and disadvantages. First, let's talk about bidding. As the name implies, plainly the price is the highest, and it can be displayed first on the keyword homepage. This leads to high promotion costs and invalid clicks. The advantage is that the keywords are displayed first and the display is stable.
Next, let's talk about optimization, this is the essence of online promotion, and it is also mainly introduced in this article. Optimization is simply a way for the published content to be crawled to the homepage by major search platforms. Compared with the auction, the cost is low, the display time is long, and there is no charge for clicks. But the display is unstable. There are many optimization methods and different forms. Here are some of the commonly used forms. Take Henan Zhongwo Fire Technology Co., Ltd. as an example. This fire door factory was established ten years ago, and e-commerce has only just developed in recent years. So it ’s easier to understand how it ’s promoted online. First of all, let everyone know what you are promoting, what it is used for, and what the entity is. The best way is the official website of the company. There can be more than one company's official website, and the focus of each official website is also different. For example, 555436k.cn, www.zowor.com.cn, www.zwdoors.cn, and the three websites are all different.
The official website is also the facade of a company. A good official website is the beginning and cornerstone of online promotion. The next step is how to convince everyone to choose you. "People and Clouds" is a phenomenon and a strategy for online promotion. Question-and-answer sites such as Baidu Q & A, Goku Q & A, etc., are captured by the browsing platform and click to view. By making a good response in advance to leave a good impact on customers, public opinion is also the top priority of online promotion.
Finally, there are some optimization issues that run through the day. The crawling effect of the self-media platform in all major browsers is pretty good. The self-media platform is easy to operate and rich in content forms. Good self-media content is very important for companies and products. The picture below is a good showcase of optimization results.
In online promotion, bidding and optimization each occupy half of the river, and the promotion effect is also different. Choose the promotion method that suits you. Hope this article is helpful to home.