A few days ago, Yan Pengyang, the founder of Zhongwo Door Industry, took Wang Yanwei, the company's deputy general manager and the fifth plant director, and Su Xiaoye, the chief financial officer, to Hefei, Anhui to participate in the ribbon-cutting ceremony of the operation center, and held the 2020 Yangtze River Delta regional strategy seminar. Lin Feng, deputy general manager of the company, general manager of the Yangtze River Delta region, and head of the operation center, Li Jun and Zhang Heng, deputy general managers of the operation center, and business backbones witnessed the ribbon-cutting ceremony and attended the meeting.
At the strategic seminar, President Yan first congratulated the establishment of the Anhui Operation Center, expressed his appreciation for the achievements made in the Anhui market, and expressed condolences to the hard work of the marketing team. Subsequently, President Yan made three requirements for it:
First: Focus on team building. For new markets, the distribution mechanism must be improved. Zhongwo's corporate culture is co-creation, sharing, sharing, and a win-win situation. The shared factory that Zhongwo builds is to allow employees and more door industry talents to realize their dreams on this platform and let those who want to take office have Opportunities, those who can do the job have positions, those who do things have status.
Second: focus on digging. Don't do anything with a hammer and a hammer with a hammer. Be sure to focus and focus. In terms of products, fire doors are still the main line. At the same time, fire doors should be used as a breakthrough to dig high-value-added product markets. On the market side, we must adhere to regional focus. First, with Hefei as the core, implement the company's strategic steps to transform into a high-end real estate service provider. Focusing on large-scale real estate, high-end real estate, the top ten real estate in China, gradually forming a brand advantage, then began to dig deep into the Anhui market, and finally laid out the Yangtze River Delta region. In response to this, Mr. Lin must lead the team to formulate a detailed five-year plan and set goals for himself.
Third: Services create markets. Today's market competition is becoming more and more fierce. It is difficult for the advantages of the product itself to attract the attention of customers. For the fire door industry, it is necessary to increase the added value of the product from the service. We must thoroughly implement the company's "Big Five" strategy and provide users with unexpected services.
The Anhui Operation Center is the first operation center of the company to follow the national strategy out of Henan, and will be the first pilot for the company to expand to other provinces. Why did you choose Hefei then? According to relevant investigations and studies, first, the central government's policy bonus to Hefei has gradually been released, and the role of policy blessings has gradually emerged. Anhui has joined the integration of the Yangtze River Delta, while Hefei has become a sub-center of the Yangtze River Delta. Secondly, Hefei will become a national comprehensive transportation hub and a national comprehensive scientific center. In the next ten years, 985 or 211 colleges or universities or joint schools and top 500 world headquarters will be added. In summary, Hefei's natural resources, endowments, and self-development are all excellent choices for the layout of the Yangtze River Delta.
The wind came from the sea, and the tide surged in the Yangtze River Delta. The development of the Yangtze River Economic Belt is the Party Central Committee and the State Council proactively adapt to grasp the new normal of leading economic development, scientifically plan the new chess game of China's economy, and make major decisions that are beneficial to the current and long-term development. And the Chinese dream of the great rejuvenation of the Chinese nation has great practical significance and far-reaching historical significance. China and Poland follow closely the national strategy and adjust the layout. In the past ten years, the China-Worm region has focused on digging deeper into Henan and practicing internal skills. The next five-year plan will keep up with the pace of national development, accelerate the development of "two foreign" (foreign provinces and foreign) markets, brighten swords to Beijing, Tianjin and Hebei, the Yangtze River Delta, and the Greater Bay Area to accelerate transformation and upgrading.
The China-Women Yangtze River Delta marketing team began to be formed in early 2019. Lin Feng, the deputy general manager of China-Women Doors, took charge of the command, and business elites Li Jun and Zhang Heng took the initiative to go to Anhui to investigate the market and recruit people for selection. In other provinces, the brand advantage of Zhongwo could not be highlighted, and the initial work was very difficult. General Lin said: "Our market was almost zero in the first eight months, and there was a lot of pressure at that time." At the rear, while paying attention to the workshop production, he went to Anhui for visits and condolences several times. In the past year, they have never abandoned, never given up, and are not afraid of difficulties. They have entered nearly ten high-end real estate warehouses and have cooperated with Country Garden, a well-known housing company.
Build a China-Women shared factory and fulfill the dream of door talents. The regional operation center is a new model explored by Sino-Women in the process of transformation and upgrading. It is a strategic move of Sino-Women in 2019. It is the full representative of the Sino-Women brand in the region. The operation center is under the Zhongwo brand. It is a sales service provider for the Zhongwo category in the region. It is a bridge and bond between Zhongwo and customers. It is specifically responsible for the sales, customer relationship maintenance, and Zhongwo series of Zhongwo series of door and window brands in the region. Installation and implementation of door and window brands. As of now, Sino-Women has successfully operated regional operation centers in Hefei, Xinxiang and Kaifeng.